Tumblr: The Most Underrated Social Network and Why You Need It

Tumblr. Social Media Marketing.

I know what you are thinking. Tumblr? Like from back in the early 2000s when MySpace was popular? I felt the same way until just a few weeks ago and I am already a convert because of the amazing social media reach you can create without a lot of effort! I want to tell you exactly why I came back to it and how it is part of the growth plan for my blog.

I use a plugin for WordPress called Jetpack. You’ve probably heard of it, it had 30 or so mini plugins that you can run. One of those plugins is called Publicize Social Media Marketing with Tumblr

As you can see above, upon publishing this post a message will be created on all the listed platforms. One of those is Tumblr, and until a couple of weeks ago that was the entirety of my Tumblr marketing campaign. Then I came across a discussion in Food Blogger’s Central about Tumblr and was totally blown away. There is an entire subsection of it dedicated to mini foodgawkers!

Popular Tumblr accounts exist for the sole purpose of featuring your content! Tons and tons of mini foodgawkers. And the submission forms are SUPER easy.

So, if you want to see some of these accounts, go to my Tumblr account and click on the list of accounts I am following. You will find about 25-30 submission accounts. You should follow/bookmark those accounts because it takes 1 minute to add your photo to their submission queue and if you are accepted you can have things like this happen:
Tumblr That was one share from one tumblr submission blog. A bunch of people saw it and over 400 of them either liked it or reblogged it on their own Tumblr pages! Think about your reach on foodgawker, do you always end up with 400 favorites/views? This is a HUGE impact with a very small amount of effort in comparison. I submit to 20-25 of them with each post and I normally get accepted to 5 or so.

To do all the submissions normally takes me about 30 seconds a piece. Here is a sample of a submission page. Add the photo, then copy paste in your link and any details you want. The most important thing is once you add the photo, a little link icon will show up in the “Choose a Photo” window. Copy your link into it because then when someone clicks on the photo itself if will send the user directly to your blog!


Two weeks ago, I had 0 Tumblr visits. This week I have been averaging about 100 visits a day. Not too bad for a very small amount of effort. And as I continue to grown on Tumblr and accumulate more fans/followers those numbers will grow too. The person who discussed the idea of this originally in our group gets a ton of traffic from tumblr.

Include Tumblr in your marketing/social media plan, you have very little time to lose and a huge opportunity for growth!

Sound off below, do you use Tumblr? If so, do you love it or hate it?


About the Author: Sabrina Snyder

Sabrina is a professionally trained Private Chef of over 10 years with ServSafe Manager certification in food safety. She creates all the recipes here on Dinner, then Dessert, fueled in no small part by her love for bacon.

Sabrina Snyder is a professionally trained personal and private chef of over 10 years who is the creator and developer of all the recipes on Dinner, then Dessert.

She is also the author of the cookbook Dinner, then Dessert – Satisfying Meals Using Only 3, 5 or 7 Ingredients, published by Harper Collins.

She started Dinner, then Dessert as a business in her office as a lunch service for her coworkers who admired her lunches before going to culinary school and becoming a full time personal chef and private chef.

As a personal chef Sabrina would cook for families one day a week and cook their entire week of dinners. All grocery shopping, cooking and cleaning was done along with instructions on reheating. As a private chef she cooked for private parties and cooked in family homes in the evenings for families on a nightly basis after working as a personal chef during the day.

Sabrina has been certified as a ServSafe Manager since 2007 and was a longstanding member of the USPCA Personal Chef Association including being on the board of the Washington DC Chapter of Chefs in the US Personal Chef Association when they won Chapter of the year.

As a member of the community of food website creators Sabrina Snyder has spoken at many conferences regarding her experiences as a food writer including the Indulge Food Conference, Everything Food Conference, Haven Food Conference and IACP Annual Food Professionals Conference.

Sabrina lives with her family in sunny California.

Dinner, then Dessert, Inc. owns the copyright on all images and text and does not allow for its original recipes and pictures to be reproduced anywhere other than at this site unless authorization is given. If you enjoyed the recipe and would like to publish it on your own site, please re-write it in your own words, and link back to my site and recipe page. Read my disclosure and copyright policy. This post may contain affiliate links.


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  1. Hi Sabrina,
    Thanks for posting so much useful stuff!
    I’m about to ask what might be a really stupid question but how do you know if you’ve been accepted or rejected once you’ve submitted to one of these Tumblr sites?

    1. Sorry this comment took so long to get to, it ended up in my spam filter somehow! You would get an email saying it was posted. I used to get emails saying it was accepted.

  2. Hi Sabrina! Thanks for posting this I’ve searched and searched for Tumblr submission sites and came up empty handed! I can’t figure out how to figure out who you are following, any idea? Thanks!

    1. Yeah I’ve tried seeing who others follow too and it doesn’t work. Are you a part of Food Blogger Central on FB? There is an awesome guy named Levan Wee who is in the group and he helped put a list together. email me at contact @ dinnerthendessert.com if you want me to help you find it. 🙂

      1. Hello Sabrina! I really appreciate this post, I am a social media intern for Compass & Fork, a food and travel blog. We have been trying really hard to increase traffic to our site via Tumblr, and this clearly seems like the way to go! However, like the person above me, I am having trouble viewing who you follow. Is there any way you could help me out with this, so that I can see the list of submission accounts? It would be greatly appreciated! Thank you so much 🙂


        1. There unfortunately is not a way to see the people others are following. I would highly suggest if you are part of Food Blogger’s Central on Facebook, look for Levan Wee’s post about Tumblr. He lists a pretty good selection of food submission sites.

  3. Thanks for the post! I have been trying to figure out that jetpack plugin AND tumblr.. You have given me some homework now!